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      Jazz Moments:

    Clarinetist Benny Goodman. c. 1930s.

Benny Goodman
WSHA
Underwriting
 

Our Audience

Who is the public radio listener and is reaching them potentially beneficial to my business? Public radio by nature reaches the 'public' which is an extremely diverse audience with a plethora of interests and backgrounds. To generalize, public radio and WSHA reaches an audience of well-educated, affluent, community and business leaders that are curious minded and enjoy cultural events, fine dining and being well-informed.


Supporting WSHA

A 30-second underwriting credit on WSHA is an effective, efficient method of reaching the audience you want to reach. Your underwriting not only delivers your message, but also provides support for community radio.

Becoming an underwriter or just finding out more information about how to do so is easy. WSHA has two individuals dedicated to helping companies and organizations discover more about underwriting and its benefits.  Call us for more information:


Azuka Molokwu      919-546-8321   email  azukamolokwu@shawu.edu
Michael Rochelle    919-546-8439
  email  michaelr@shawu.edu

The Federal Communication Commission condones the practice of promoting underwriting for programs. Underwriting announcements offered by public radio stations like WSHA, are structured to inform listeners of products or services, location, contact numbers, etc. but announcements may not call listeners to action as in "stop in" or "come get", contain qualitative words or reference to price.
 
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